In my e-mail inbox this morning was a Father’s Day video card from Famous Footwear. No, I’m not a dad, but I’m married to one – and, equally on point, I can appreciate what the St. Louis-based discount shoe retailer is doing to unconventionally woo shoppers.
The subject line, “A little something special to lift your spirits,” wasn’t particularly revealing, but intriguing enough to prompt me to open the message. Inside, I clicked on a video box and watched a charming video of a young father romping with his tiny daughter in a sunny outdoor setting. A Father’s Day wish preceded the final thought: Make Today Famous.
A ‘forward to a friend’ prompt will allow me to send this message to any of my friends and family. Clever, and an example of a retailer that is thinking outside the box in tough times and coming up with a cost-effective and attention-grabbing way to reach out and touch current and potential customers.
I was planning on visiting my husband’s favorite little tobacco shop this weekend for a couple of nice Father’s Day cigars, but now I’m thinking shoes….
-- Katherine Field